PowerOMICS: a site as innovative as the science behind it.
PowerOMICS is a precision-oncology research project at the Medical University of Bialystok — multiomics, clinical data and bioinformatics combined to build diagnostic and prognostic models for solid tumours. The work is genuinely frontier: separating blood and cancer cells in the lab, sequencing them, and running AI over the results. The site had to carry that weight for four audiences at once — researchers, R&D companies, students and the media — in two languages, and above all feel as innovative and technical as the science it represents. I took it from a blank brief to a live product: sitemap, UX wireframes, moodboards, branding, and then the website itself.
16%
more institutional collaborations, YoY
4
audiences served
One site, four audiences.
The hardest problem wasn’t visual — it was structural. A researcher after datasets, an R&D company after a partnership, a student after lab experience and a journalist after an expert all had to find their path without the site fracturing into four. I started from the sitemap and wireframes, shaping a single navigation that lets each group self-select early and go deep, while the shared story of the project still holds the whole thing together.
Designing for how the science feels.
This is frontier work, so the interface had to read as precise and advanced, not decorative. I built the branding first and let it drive the site: a typographic and colour system tuned to feel technical and clinical, with contrast used as an expressive tool as much as a legibility one. Every choice — type, palette, the restraint of the layout — was there to make a visitor trust that the people behind it operate at a very high level.
Inclusive by default — and it paid off.
There was no formal WCAG requirement, but I designed the site to be inclusive anyway: full keyboard navigation with clear focus states on every interactive element, and contrast checked at every stage rather than audited at the end. In its first year the new site helped grow collaborations with other institutions by 16% year on year — partnerships that fed directly into research grants. I designed and delivered it with the agency Cohubo, for the PowerOMICS team at the Medical University of Bialystok.